Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)

The Conversios Server Side Tagging plugin for WooCommerce leverages the power of server side tracking through Google Tag Manager (GTM). By moving tracking scripts from the client side to the server side, you can improve page load times, enhance data accuracy, and increase user data security. This plugin supports integrations with Google Analytics 4, Facebook Ads, Google Ads, Snapchat Conversions API, and TikTok Events API, providing a comprehensive server side tracking solution.

Server Side Tagging Key Features

• Effortless Server Side Tagging: Seamlessly integrate GTM’s server side tagging with your WooCommerce site.
• Optimized Performance: Shift tracking scripts to the server, reducing client-side load and improving site speed.
• Advanced Data Privacy: Protect user data by handling tracking server side, away from unauthorized access.
• Reliable Data Collection: Overcome ad-blockers and client-side issues with server side tracking.
• Customizable Tagging: Tailor server side tracking to meet your specific needs.
• Comprehensive E-commerce Tracking: Track all e-commerce events accurately with server side tagging.
• AdBlocker-Resistant Tracking: Implement a custom loader to ensure tracking remains undetectable by ad blockers.
• No-Code Setup: Automate server e-commerce data layer without the need for coding.
• Multi-Platform Tracking: Track conversions and build audiences across Google Analytics 4, Google Ads, Facebook, Snapchat, and TikTok.

Pro Features

Unlock premium features with the Pro version of our plugin. [Purchase now] to access:

• Automatic GTM Web Container: This tool automatically sets up GTM web containers, eliminating the need to create tags, variables, and triggers for multiple channels.
• Automatic GTM Server Side Container: Provides automatic setup of GTM server containers.
• Server URL for sGTM: One-click provisioning of powerful server URL for 100% uptime, scalability, and security.
• Custom GTM Loader: Sets first-party cookies, extends cookie lifespan, enhances GTM and GA4 to resist AdBlockers and ITP, and preserves data tracking integrity.
• Server Side Tracking for GA4: Complete e-commerce tracking.
• Server Side Tracking for Google Ads: Complete conversion tracking and audience building in Google Ads.
• Server Side Tracking for Facebook Ads and CAPI: Complete conversion tracking and audience building in Facebook.
• Server Side Tracking for Snapchat Ads and CAPI: Complete conversion tracking and audience building in Snapchat.
• Server Side Tracking for TikTok Events API: Complete conversion tracking and audience building in TikTok.

Benefits of Server Side Tagging

• Extended Cookie Lifespan: Use a custom domain for server side GTM containers to maintain consistent tracking.
• Accurate and Reliable Tracking: Reduce data loss with advanced server side tracking techniques.
• Simplified Implementation: Easily integrate GTM scripts for seamless data delivery.
• Enhanced Compliance: Comply with privacy regulations with first-party data collection.
• Improved User Experience: Offload tracking scripts to the server for faster page loads.
• Increased Security: Secure user data by processing it on the server.

Third-Party Services

This plugin integrates with the following third-party services to enhance its functionality:

• Google APIs:

  • Usage: Access various Google APIs for functionality such as authentication, data retrieval, and interaction with Google’s services.
  • Terms of Service & Privacy Policy

• Google Tag Manager:

  • Usage: Integrate Google Tag Manager for managing marketing tags without modifying the codebase.
  • Terms of Service & Privacy Policy

• Google Analytics:

  • Usage: Integrate Google Analytics for tracking and reporting website traffic and user interactions.
  • Terms of Service & Privacy Policy

• Tatvic API:

  • Usage: This plugin uses Tatvic API for certain functionalities.
  • Privacy Policy

1.0.9 – 20/09/2024

• More knowledge center documents added.
• Fixed some Google ads and GA4 saving validation issues.
• And minor user experience enhancements.

1.0.8 – 10/09/2024

• E-commerce Reports added.
• Fixed many bugs and make plugin stable.

1.0.7 – 14/08/2024

• Improve UI and user experience.
• Our extensions page added.

1.0.6 – 31/07/2024

• Free vs Pro menu template updated
• Without WooCommerce design break fixed!

1.0.5 – 26/07/2024

• Implement user feedback taking on uninstall and minor UI changes.

1.0.4 – 22/07/2024

• Made PHP 8.3 stable

1.0.3 – 02/07/2024

• Initial release

1. Unzip and upload the “server-side-tagging-via-google-tag-manager-for-wordpress” to the ‘/wp-content/plugins/’ directory.
2. Activate the plugin through the ‘Plugins’ menu in WordPress.
3. Go to “Server Side Tagging Via GTM” settings and enter your Web and Server Container info and Server Side URL and, Configure additional options for tracking, such as GA4, Google Ads, FB, etc.